Design & Culture
Initiative
Creative Pathways Into the Automotive Industry
Where Creativity Meets Mobility.
The challenge
What this is for.
Automotive reads to most young people as engineering or nothing. The industry actually runs on design, media, marketing, music, events, technology, and entrepreneurship - and almost no student is shown that.
Strategy
What Music to the Ears actually does.
Run year-round programming with the Los Angeles Auto Show and automotive partners
Take students into design studios, media operations, and show floors
Have students produce real media and creative work for the industry
Map creative roles inside automotive, mobility, and EV to Creative Pathways
Partner types
- Automotive and mobility companies
- Industry events
- School districts
- Workforce development agencies
Communities
- Los Angeles
- K-12 schools
- Industry venues
What we aim to produce
- Students who can name creative careers inside an industry they had written off
- Published student work made for a real industry audience
- A model other industries can run with their own ecosystem
These are the initiative’s stated aims. Published outcomes appear in the related stories below as they are documented.
Programs inside it
What runs on the ground.
Related stories
Where you can see it.
Highlight
LA Auto Show × Music to the Ears
Creative Pathways Into the Automotive Industry
Explore the initiative
Impact Story
LA Auto Show Student Field Trip
Take your students beyond the classroom and into the future of the automotive industry.
Register your school
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Other big ideas.
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One Nation Under a Groove
Global Music & Arts Cultural Exchange.
A global cultural exchange connecting students through music, arts, and creative expression across cities, states, and countries.
Student Merch & Brand Lab
School-Based Creative Entrepreneurship.
Students design, develop, and launch official school merchandise and brand identities, turning campuses into real-world creative labs.
Partner on this initiative
Join Creative Pathways Into the Automotive Industry.
Initiatives grow by adding partners with something specific to contribute: a workplace, a technology, a community, or funding.