Highlight

LA Auto Show × Music to the Ears

Creative Pathways Into the Automotive Industry

Industry
Field Trips

Connecting students to the creative careers shaping the future of automotive, mobility, design, media, marketing, technology, gaming, music, and live experiences.

The challenge

For many students, an automotive career means becoming a mechanic or engineer. What they often don't see is the growing creative economy surrounding the industry, from design and media to marketing, gaming, technology, music, events, and entrepreneurship.

The Music to the Ears approach

Connect K-12 education directly with the automotive industry
Deliver year-round Creative Pathway programs and industry experiences
Turn the LA Auto Show into an immersive classroom for students
Connect student interests to real careers across automotive and mobility

The experience

Through year-round programming, Creative Career Days, industry engagement, career-focused content, and the LA Auto Show Opening Day field trip, students explore the people, technology, creativity, and careers shaping the future of mobility.

The impact

Students discover career opportunities beyond traditional automotive roles
Creative interests become entry points into real industries and careers
Schools gain direct connections to industry and experiential learning
A year-round model connects classroom learning with one of the world's leading automotive events

Featured by the Los Angeles Auto Show

The Los Angeles Auto Show announced Creative Career Pathways into the Automotive Industry, a year-round collaboration with Music to the Ears designed to make automotive careers more accessible, aspirational, and future-ready for K-12 students across California.